In the early 1980s, Founder & Chairman, Chuck Surack develops and sells his own custom Kurzweil sounds and single-handedly builds a CRM system from scratch. In 1994, Sweetwater launches one of the first websites in the music industry with Sweetwater.com. Today, our Technology team is responsible for millions of lines of code built in-house for users on-site and the digital presence of the country’s most successful online music instrument retailer.
We're committed to using and supporting open source. Not only does it result in more stable technologies with fewer bugs, but it's also fast-paced and iterative, which is a fantastic match for our company culture.
We don’t just measure success by the number of new features we ship or goals we check off the list. What we do translates to meaningful change for the company and for each other.
on the Internet Retailer Top 500 List
YOY revenue growth
Internal custom apps
Lines of CRM code
We also measure success by the impact we have on the lives and shopping experiences of our customers.
Sweetwater is the best! You guys rock! Thanks for an easy and enjoyable shopping and checkout experience. Can't wait to shop with you again!
Your website is FANTASTIC! I have been shopping online for over 20 years and this is one of the best websites I have ever used! So much information right up front. No hunting around for the shipping details. Wow! Great job to whoever set you up! Your Secure checkout page is EXCEPTIONAL! I can edit any field I want to very easily. I'm impressed!
Your website is so booootiful! (and easy) I can't quit you!